google-adwords-redwhite-1920Google has announced that, during their annual Performance Summit this year, they will be doing a live demo of the overhaul of the AdWords interface that’s currently underway.

The most recent shot of the redesign (shown below), shows an Ad Schedule window at the campaign level.  As you can see from the image (despite the quality of it not being the best), the chart shows clicks by time of day for each day of the week when the ads are scheduled.  The excluded hours are in grey.  Details are then provided below the chart in a table.

Redesigned-AdWords

The redesign was teased by Google at the end of March, where they explained that that the goal of the look, at least partially, is to give users an easier-to-navigate interface that translates across all devices.  The new look is being built with Material Design, which is the design language Google is using for a number of their consumer-facing apps, such as Maps and Gmail.  According to Paul Geng, the AdWords product management director at Google,  the redesign pocess, which includes testing by big and small advertisers in multiple verticals, is going to take about 12 to 18 months.

The event will take place on May 24 in San Francisco, and will be livestreamed for everybody to watch.  The demo will begin at 9 a.m. PT/noon ET.  To register for the livestream, go here.

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