google-logoGoogle is now testing a new look for text and link ads for AdSense publishers.

Google said in a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.”

 

The ad text is left justified, while the entire background is white and the button is offset to the right corner.  Publishers will begin seeing te new look showing on some impressions.

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Back in December of 2015, a new version removed the slider, and used a serif font, while adding gray shading behind the ad copy.

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Image source: Google

Back in 2014, this is what ads looked like when Google introduced the slider on mobile text ads.

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These text ads were called magazine ads when they first debuted in May 2014.

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