google-adwords-redwhite-1920With the latest version of AdWords Editor, we see support for various ad formats, as well as the new device bid adjustments for desktop, mobile and tablet.

In this newest version of the Editor, app marketers are able to create and edit universal app campaigns in Editor to show app installs ads across Google Search, Play, and YouTube, as well as within apps and mobile sites on the Google Display Network (GDN).

When it comes to Gmail, the Editor is supporting single promotion and image templates, and allows advertisers to create and edit Gmail ads within Editor.

Finally, in Editor 11.6, advertisers are able to create and edit the relatively new responsive ads that are able to be shown across the GDN, including the native ad placements.

AdWords Editor 11.6 is now available for download.

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