Google AdWords is the most effective advertising platform in the world. It’s also the most complex, and the most competitive. The good news is that AdWords is a data analysis game. What determines success is not the amount of money you have, but how well you spend it.

In this presentation, SEMrush looks at settings and organization that can increase the competitiveness of your campaigns overnight:
*The wrong way to organize an AdWords campaign
*The right way to organize an AdWords campaign
*Perfect settings for a new campaign
*How to use campaign data to tweak your campaign