Google has officially launched price extensions for mobile text ads out of beta in July. Unsurprisingly, they’ll now appear to be extending to desktop.
The price extensions initially debuted in a list one mobile as shown in the example from Google below.
The format, as of last week, has switched to a swipeable card format in which price extensions appear in a horizontal strip as shown in the image below:
The horizontal layout that was spotted on desktop was seen by Conrad O’Connell of Serptests.com in ads for Airbnb, an early beta tester of price extensions on mobile.
Advertisers will be able to use the extensions to call out product or service offerings and starting prices by events, brands, locations, neighborhoods, product tiers, product categories, services, service categoriees or service tiers.