Google is rolling out an update this week to the Top Movers report in AdWords.

With this report, it’s easier for AdWords account managers to spot big changes in their accounts.  But now, this new update will feature a summary table at the top with total changes across the account and now has Converted Clicks and Conversions in addition to Cost and Clicks.  After that information, you’ll find what’s driving the biggest change across each metric.

adwords-top-movers-report-update

Finally, the breakdowns by campaign and ad group will be found below the summary.

You can locate the report in the Home tab and under Campaigns in the Dimensions tab.

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