google-adwords-redwhite-1920There is a new version of AdWords Editor out that now includes support for a number of feature that include bulk creation of responsive ads from text ads.

Responsive ads run on the Google Display Network, including in native ad inventory on mobile.  They will adjust dynamically to fit available ad space.  Users of the new Editor will be able to export existing standard text ads or expanded text ads to a spreadsheet and fill out some missing fields, including the business name and image links, to convert them to responsive ads.  All you have to do is choose “Export as” and select “Export as responsive ads”.  After that, upload the updated file back into Editor.

export-as-responsive-ads

You can also now add square images to responsive ads in Editor.

Other updates in AdWords Editor 11.7 include: 

  • Support for creating and editing multi-product Gmail ads
  • Add 6-second bumper ads to ad groups for YouTube campaigns and edit existing bumper ads ads in the Settings panel.
  • Manage locations extensions, including creating, editing and removing extensions from accounts that have Google My Business linked.
  • Video campaign frequency options for “per ad group” and “per ad” are now available in addition to “per campaign”.

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