google-logoOne of the great things that can happen to your website is to have a part of it be featured as featured Snippet in Google’s search results.  Featured snippets is something that will appear at the top of the SERPs, essentially appearing as a a “zero rank” (basically trumping what ever is number one on the results page) in Google.  This means increased clicks and traffic to your site.  In this episode of Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.