We all know by now that in any business, both online and off, reviews are an important part of any successful plan. They are a valuable asset when it comes to e-commerce and increasing your online conversions. Although it sounds weird, negative reviews can be a good thing too, as they help you determine some of the shortcomings of your current business model, furthering future improvements.
The value of online customer reviews are a thing every business owner shouldn’t scoff at, and can’t e overstated. Although, it is true that it’s starting to be a little over-document. As you can see from the image below, every single item in the search results are heavy with online customer results.
Even Econsultancy says:
User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase… There have been so many positive recommendations of the value of reviews for e-commerce, that the case doesn’t really need to be made anymore.
Econsultancy then goes on to make the case with stats from various sources:
- Site visitors are 105 percent more likely to buy while on a site if they interact with reviews and customer questions and answers.
- Consumer reviews are close to 12 times more trusted than descriptions that come from manufacturers.
- Reviews are able to produce an average 18 percent uplift in sales.
So from this, it should be pretty evident that reviews are an important aspect of online businesses. Ultimately, customer reviews are here to stay, and the impact they have on business are huge. In an article by Jeremy Smith for Search Engine Land, he explains how you can use this to your advantage to promote your brand. Why don’t you check it out for yourself, especially if you are a business owner.
Search Engine Land: Are Customer Reviews Promoting Your E-Business Like They Should?