When it comes to the features of Bing Ads, one of the most successful features it possesses is Google Import, which is an a feature that allows advertisers to port over existing AdWords campaigns into Bing Ads.  The feature has pushed adoption by making it quite easy to use and give the Bing Ads a chance.

Advertisers, with Automated Imports, don’t have to remember to update their ad copy.   When you schedule imports, any changes made in AdWords campaigns can be automatically updated in Bing.  You can schedule imports to take place daily, weekly, or monthly.

Here are the Import Options you can select when setting up the Import:

  • new ad groups
  • ads
  • keywords
  • campaign budgets
  • ad group and keyword bids
  • negative keywords
  • negative sites
  • location targeting
  • tracking templates and custom parameters
  • ad extensions

Any of the above options that you select will continue to get automatically synced from AdWords to Bing Ads.

You’ll get a summary of scheduled imports that shows what campaign are set for syncing.  It’s possible to pause or delete scheduled imports or adjust their settings.  A file caputres any errors or warnings that are generated during syncing.

Any optimization that you make to AdWords will or should translate to Bing.  This can help advertisers that are low on resources ensure that ad copy, landing pages and promotions used in ad extensions are updated uniformly across Google and Bing, for example.

 

 

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