bitlyWhen it comes to sharing your website content with others, we typically use social media to do it.  In a business, you’re probably going to be sharing your content – a lot.  One of the social media channels that we typically use is Twitter, and as we all know, Twitter only gives us 140 characters to say what we need to say.  But when we have a link that has to be included in the tweet, we want it to take up as little space as possible.  This is why we use URL shortners like Bitly to get the job done.

It looks like Bitly has launched a new feature that gives marketers more information about how people share and consume their content, and it has been called Audience Intel, which offers enterprise level Bitly Brand Tool customers insight into how your consumers are interacting with the content you’re sharing using the Bitly shortened links.  Not only can you gain access to data about links that brands or publishers are sharing, but information from the full Bitly network itself.

To put it into perspective, we’re talking about a huge network here – about 800 million shortened links every month strong.  There are over 10 billion clicks from 2 billion unique people on those links.  That’s a lot of content consumption!  With Audience Intel, marketers can take action based on all this data.

The new tool breaks down the information into different categories that most users of social analytics platforms will be familiar with.  Here’s some of the info that tool provides its users:

  • Comparisons of total unique clicks on brand content vs content shared by the Bitly network
  • Which social networks are most used to share that content
  • The time of day and day of week when people are interacting
  • Breakdowns by device (mobile, tablet and desktop) and by operating system (iOS, Android, Mac OS and Windows)

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By using this tool, marketers are able to filter across multiple categories.  As an example, you could see when consumers are more likely going to click on content on mobile devices and adjust their publishing tactics based on that information.

If you want to find out more about Audience Intel, see Bitly’s blog post.

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