Project Description

Problem:

  • Getting prepared to launch new game and need Search Engine presence
  • Already receiving respectable monthly traffic but are looking for at least 200% increase
  • Currently receives an average of 2,000 game signups a month. Looking for increase

The video game has been in Beta launch for several months. They are doing well by all accounts, but the marketing department is falling short of their own projections and need help gaining traction.

Project Scope:

  1. Evaluate website for SEO opportunities in the MMO game market
  2. Assess total online environment for attribution or converged channel exposure
  3. Project included:
    1. SEO Assessment and plan design
    2. Social Media Discovery and Strategy Plan
    3. Convergence marketing strategy to merge multiple channel endeavors
    4. Lead Gen (game registration) strategy
    5. Aggressive 5-month traffic acquisition campaign

Outcome:

  • Aggressively targeted SEO strategies to gaming audience
  • Revised Social Media posting strategy and implemented fan-growth plan
  • Revised game registration landing page and process
  • Blended multiple channel tactics to single cohesive growth strategy

Cost and Final Results: 

  • Project included a 30-day Assessment and a 4-month multi-channel growth push
  • Total cost for 5 month project $23,000
  • Resulted in:
    • 370% increase in website traffic (achieved 575,000 monthly visits in month five)
    • 2,200% increase in #1 organic rankings (243 #1 positions at project close)
    • 6,500% increase in top 10 organic rankings (increased from 12 positions to 779 page 1 (top 10) listings on Google and Bing)
  • Game registrations jumped from average 2,000 per month to over 14,000 per month
  • Marketing department went from under delivering on projections to over delivering by more than 350%

MMO-game-traffic-chart

MMO-game-signup-chart