A very important element of building a successful marketing career is being a good communicator.  For PPC managers, this includes sharing insightful reports.  At Optmyzr where  is employed, they generate a lot of reports on behalf of marketers.  Because of this, they have learned a lot of things that can help you deliver better ones.

There are a lot of common reporting mistakes that can make you look like a bad account manager if you aren’t careful.  But  has written an article that talks about five specific mistakes that could make anybody look bad.

These common problems discuss your reports, visuals, report segmentation, data, and your own ego.  To find out more, check out Frederick’s post on Search Engine Land!

Read the article on Search Engine Land here.