If you’re a business who has an online store, you probably know the frustrations of dealing with shopping cart abandonment. Most online retailers tend to deal with this on a regular basis, and they’re looking for ways to bring back those shoppers back into the fold to finish the shopping experience without being annoying.
There is a paper that was created by Bronto Software that focuses on a survey of over 1,000 online shoppers and their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and way more.
The report not only tells us why consumers abandon cares more frequently and how this could be an opportunity for marketers, but also analyzes what consumers want to happen when they abandon a cart and what will annoy them. Finally, the report examines the key components of the shopping car and email strategies.
If you’re interested in checking out the report, you can visit Digital Marketing Depot to download your copy and learn more.