Businesses have data in lots of places – like digital analytics tools and CRM systems. While each of these tools is powerful in their own way, combining the data can lead to better analysis and opportunities to market more effectively to existing and prospective customers. In this Google Partners hangout, they’ll discuss some of the ways that you can import CRM data into Google Analytics and make it actionable. We’ll also review some case studies to see how others are taking advantage of this powerful integration.
Data Mashup: Importing Offline and CRM Data into Google Analytics
