target_audience-resized-600Being able to identify your target market is only a small part of the battle when it comes to making a successful online business.  To get that point where you will have that successful business, you have to know your audience.  So what’s something that you have to do to get to know your audience?  One thing you have to do is discover the sites that they visit, and then use that knowledge to your advantage.

In this episode of Whiteboard Friday, Rand Fishkin outlines a five step process that shows us how to effectively reach and market to our target audience.