Due to its announcement, Dun & Bradstreet is acquiring sales and marketing data provider Avention for $150 million, which is making their business data more readily available.

Avention, who is based in Concord, Massachusetts, is best known for its OneSource line of data products that offer info or businesses, contacts, and markets for sales people and marketers.

Dun & Bradstreet is also known for their massive supply of business data, providing what CMO Rishi Dave says, is the “worlds largest commercial database.”

 

So why would Dun & Bradstreet want to buy Avention?

Because, Dave said, his company wanted to figure out how to best “surface

[its] data in realtime so it’s usable.”

[Read the full article on MarTech Today.]

Source –