Google has come along way from the days of being just a simple search engine. After being online for all these years, Google has grown to the point where it has become a beacon of information about your location and devices to searches people have performed in the past. The information that Google possesses allows it to personalize your search experience and give you unique search results.
In this episode of Whiteboard Friday, Rand Fishkin explains the extent in which Google will be using that information, as well as offer five ways you can improve y our performance in personalized search.