google-thumbIn anticipation of the 2016 Olympics in RIO, Google has enhanced its mobile mapping experience.  The company launched “real-time transit for 1,300 bus lines in the Rio metro area in April, as well as bike routes throughout Rio and the rest of Brazil.

On August 5th, Google announced the addition of Street View imagery for the many venues hosting Olympic events.  Plus, Google even added maps of the 25 indoor venues, and will continue adding more information for the 12 outdoor venues.

The example below is an indoor mapping of the Maracana soccer stadium.

It isn’t just Google who rolled out indoor mapping.  Other major mapping providers who have rolled out these types of mapping to varying degrees includes Apple, Google, Bing and HERE.  The promise and initial expectations surrounding indoor maps still have not been fulfilled, although location intelligence and analytics have surged ahead.

According to Micello CEO Ankit Agarwal, consumer access to and usage of indoor maps is “really low.”  Micello is  provider of indoor mapping that operates an open ecosystem, and allows indoor maps and data to be used and distributed broadly.It captures mapping data directly from venues and building owners.

Agarwal feels that the benefits of the indoor location and mapping infrastructure will ultimately make their way to consumers through syndication of the data to existing apps and mobile experiences, instead of specialized indoor mapping apps.

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