It’s been confirmed by Google (with Search Engine Land) that they have brought the ability for emojis to be displayed in in the search results listing page.
Google had removed emojis from showing up in the results back in June of 2015 after they promised to disable them over webmaster abuse.
It appears that Google has had a a change of heart. Now it seems they want them to show up for queries related to emojis.
A spokesperson from Google has said that they added it back when emojis are relevant. “We have added a feature to our snippets to feature emojis where relevant, useful and fun,” Google told Search Engine Land. “You’ll see them crop up across various snippets moving forward,” Google said.
So if you search in Google for emojis, Google will show emojis. As an example, I did a search for [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Emojis], and this is what popped up for me:
But there are some searches that should have emojis (from the title tag as an example), but still don’t show up in the search results listings. If you do a search for [google panda], our [panda page]. this is what comes up:
Source – Barry Schwartz[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]