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Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More

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Google-mobile-toolsCloser and closer we are all getting to seeing the launch of Google’s mobile-friendly ranking algorithm on April 21st, and will be on a page-by-page and real-time basis.

Since this newest update is such a big one (bigger than either Panda or Penguin algorithms), it’s pretty natural that this has more than a few webmaster a little nervous.

Regardless of how nervous you are about the rollout of Google’s newest algorithm, there was a series of questions that Google answered in a recent Google+ hangout, where the main topic of conversations was the new mobile-friendly ranking algorithm.  Here are three things that came of the hangout:

  1. Even though the algorithm starts rolling out on the 21st of April, it will take a few days to a week to completely and globally.
  2. If you’re thinking that there will be different degrees of mobile-friendliness in the algorithm, you’d be wrong.  You’re either mobile-friendly, or your not.
  3. In order to see if your web pages are mobile-friendly or not is to see if you have the mobile-friendly label in the live mobile search results now.  If you don’t, then you can check the mobile-friendly testing tool, which should match the live Google search results.  If you use the mobile usability reports in Google Webmaster Tools, you’ll only see a delayed crawl time.

There is more information that can be found on a Search Engine Land post, written by Barry Schwartz, that gives us more detail on the forthcoming algorithm, which includes some video, and if you’d like to check it out, follow the link provided below.

Search Engine Land: Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More

Barry Schwartz

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