Google Injects More Context Into Micro-Moments

Its been a year since Google first introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.”

What are micro-moments?

These are moments that constitute a consumer behavioral shift with implications for businesses that operate brick-and-mortar stores.  In order to convert micro-moments to revenue, especially at the local level, Merchants have to be much more agile and relevant than before.  There are brands though, where the question is not whether micro-moments are important, but where they are headed.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Read the full article on Search Engine Land.]

Source – Adam Dorfman[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]