google-logoIts been a year since Google first introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.”

What are micro-moments?

These are moments that constitute a consumer behavioral shift with implications for businesses that operate brick-and-mortar stores.  In order to convert micro-moments to revenue, especially at the local level, Merchants have to be much more agile and relevant than before.  There are brands though, where the question is not whether micro-moments are important, but where they are headed.