Are you tired of having to click around Google Analytics to get the traffic data that you need? It sure would be nice to as Google Analytics for the information and have the information displayed for you. Guess what? It looks like this is going to be a reality, as Google demoed this exact feature on May 24th, and it’s all thanks to machine learning.
The head of measurement and analytics for Google, Babak Pahlavan, showed the coming capability during the Google Performance Summit.
In one example, he asked by speaking, “How many users did we get from organic search in April?” and received the answer:
Another question that was asked, “What were my best selling products for April?” and he got a fast answer:
Wow. Speak and get answers from Google Analytics. Thank you, machine learning. #GoogleSummit https://t.co/78a7jrJPkG pic.twitter.com/ljV1naTqea
— Danny Sullivan (@dannysullivan) May 24, 2016
This is a case of the machine learning that Google has been working on. Most of the work has been focused on consumer-oriented products.
You’ll gain access to this feature later this year, but only if you use the premium version of Google Analytics, Google Analytics 360 Suite.