Google has extended their Customer Match feature to Shopping Campaigns, which will let retail marketers target or exclude customers with product listing ads in web and image search results.
Customer Match for Shopping expands on the offering that’s already available for search text ads, YouTube, and Gmail hat lets advertisers upload customer email lists into AdWords audiences and market to those audiences already familiar with that brand.
According to Google, Customer Match for Shopping will be rolling out later this summer. If you’re curious about checking out the beta now, you can sign up here.