Google has released a new video and has added it to their do you need an SEO help document page.  With this video, it walks people through the process of hiring an SEO consultant or firm.  It tells them what to look for, what some of the red flags are, what sorts of questions to ask, and more.

Maile Ohye from Google is presenting the information in this video.  SHe outlines the SEO hiring process in these three steps:

  • Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business.
  • Check their references.
  • Ask for a technical and search audit.

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