google-thumbIt was announced on Monday by Google that there are some mobile-related upgrades for Google Tag Manager.

For one, there’s news that Tag Manager is supporting Accelerated Mobile Pages (AMP), which will open up a nice variety of new measurement opportunities, as is explained by Google’s Ben Gram in the announcement:

While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP’s triggers as readily available built-in Tag Manager triggers.

On Google’s help website, you ca find a list of supported tags.

In the same post, It was also announced by Google that there are new integrations between Tag Manager and Firebase events and parameters. (Firebase is Google’s platform for mobile developers.) It gets more technical here, so be sure to see Google’s post to find out more about those particular features.

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