For all of those using Google Shopping, this news is for you. Google’s Shopping Policy Center will be getting an update in February of 2016.
A you can see from the image above, the version is in preview for the moment. Google announced the change in a Merchant Center help page, In that page, the new Policy Center is going to provide the following:
- Fewer and simpler Shopping policies.
- More transparency into why we have each policy.
- More insight into how a policy can affect your ads.
- Aligned across our advertising products.
Below, you’ll see the current Google Shopping Policy Center:
On a positive note, most advertisers are gong to be affected by the changes. But regardless, it’s a good idea to familiarize yourself with the updated version to make sure you remain in compliance.