google-thumbOn March 28, Google released an update to their search quality rater guidelines.  Google originally released the full version document of their quality raters, and this is the first published update to the public version since that release four months ago.

The first public release of the document that was released in November was 160 pages, but now, the revised version has shrunk down to 146 pages.  If you’re interested in seeing the full version, you can check it out at the same URL at this PDF.

Jennifer Slegg documented what changed between the two versions of the two versions.  here’s a summery in bullet form:

  • De-emphasis of supplementary content
  • An emphasis on local, which Google has renamed “Visit-in-Person”
  • More emphasis on the role of Your Money Your Life and E-A-T (Expertise, Authoritativeness, Trustworthiness)
  • Mobile is still very important with more mobile examples.

You can download the full PDF and/or read Slegg’s summary.

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