google-logo-874x288It has been announced by Google that they will be renaming Google Webmaster Tools to Google Search Console.

So why change the name of your branded tool after ten years of service geared towards webmaster, publishers and business owners?  According to Google, it’s because their tool isn’t just for webmasters.  It may have started out that way, but not anymore.  Now, you’ll find hobbyists, small business owners, SEO experts, marketers, app developers, programmers and webmasters (yes, webmasters still use the tool) using Google’s Webmaster Tools.  The spectrum of users have certainly grown in the last decade, that’s for sure.

The idea behind the name change is so that it won’t scare away non-webmasters, and Google Search Console certainly is less intimidating than Google Webmaster Tools.  But don’t worry, nothing else has changed with the tool itself.  Of course, Google will always add new features to the tool, but that’s normal.

So what does the new logo look like?  Here it is:

google-search-console-800x146

Overall, the URL is the same, but Google added a short URLg.co/SearchConsole.

The product manager of Google Search Console, Micael Fink said Google is  “updated branding across the product over the coming weeks, so stay tuned.”

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