Google’s AMP Lite And Cloudflare’s Accelerated Mobile Links Broaden AMP’s Footprint

Google’s AMP initiative, which launched in the fall of 2015, has raised raised the performance standard for mobile content by accomplishing what it promised initially – accelerated mobile pages.

But right now, publisher content in AMP format can, for the most part, be called from only a few places, like Bing, Google, Twitter, and Pinterest.  AMP is summoned from these sources from Google’s cache, via a sufficiently speedy connection.

Google and performance and security firm Cloudflare made announcements to help broaden AMP’s availability.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Read the full article on MarTech Today.]

Source – Barry Levine[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]