The second version of Google’s mobile-friendly update has fully rolled out today. John Mueller, Google’s Webmaster Trends Analyst, announced the news this morning on Twitter. He said “The mobile changes mentioned here are now fully rolled out.”
This new version of the mobile-friendly update is technically supposed to “increase the effect of the
Since the Google mobile-friendly algorithm is a page-by-page signal, it will probably take some time for Google to assess each page. It’s this reason that it took some time to fully roll out. Basically, the speed of which Google crawls and indexes all of the pages on your site, the impact can be slow to show.
John Mueller was asked by one webmaster if this cold be “mobilegeddon 2,” and John Mueller’s response was, “No, not really.”
@tyron_love No, not really. 🙂
— John Mueller (@JohnMu) May 12, 2016
Don’t be surprised if you’ve been seeing ranking and traffic changes this week, all due to Google’s mobile search results. If there’s any question that your site isn’t mobile-friendly, or may not be fully mobile-friendly at all, you can check the Google mobile-friendly tool, as well as check Google’s mobile guidelines.