Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. So here’s the second key, emotional hooks are just as effective in business content as they are in any other content. In fact, I think they’re essential if the content is to have any impact.
- Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday
- Early Performance Results From Google’s Update To Close Variants
- Google Posts Now Live For All Google My Business Users
- Google Now Removing Medical Records From Its Search Results
- Content Marketing: An Exploration of Purpose and Medium