Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area of structured markup. In this episode of Here’s Why, we’ll be filled in on what those are.

Link mentioned:
What’s New with Markup & Structured Data http://stonet.co/newmarkup