Real scientists know they have to set up tests and experiments with extreme care if they wanna get meaningful results. SEO is both an art and a science and for the science part of it, we’re highly dependent on finding from studies and tests. So they deserve the same care that real scientists give their experiments.

Links Mentioned:

1.) https://moz.com/blog/becoming-better-…
2.) https://www.stonetemple.com/all-our-s…