google-thumbSometimes when Google answers a question directly on its results page, that’s a full stop for the user. But it doesn’t have to be. Check out this Eric Enge video to learn how Google answer boxes can actually be a driver, not a blocker, of great web traffic for your site!

Links Mentioned:

The Definitive Guide to Rich Answers in Search: https://www.stonetemple.com/rich-answ…
Can a Google Rich Answer Drive Significant Traffic? http://stonet.co/direct-answer-traffic