You’ve got to love when people use social media, such as Twitter, to promote their new projects.  In this case, we’re talking about a horror movie entitled, “Before I Wake”.  This movie stars Kate Bosworth and Thomas Jane as foster parents who take in a child named Cody, played by Jacob Tremblay, who’s dreams and nightmares become reality when he falls asleep.

As part of the promotional campaign for the film, the movie’s produces worked with Twitter to place the movie’s traile within a Promoted Video and release it exclusively there.  There are even creepy, customized responses to those who tweet, retweet or use the campaign hashtag #BeforeIWake.

Here’s the Twitter video:

Here are some responses, whic sed images and animated gifs from the movie:

Here’s the YouTube trailer:


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