multicore-mobile-tabletSocial media is a pretty big thing these days.  Everybody is using it in some way, shape, or form.  Typically, we see a majority of people using particular platforms of social media, such as Facebook, Twitter, Instagram, Tumblr, and so on.

Social media, which is something that has become a big part of our lives, has become something greater than just a platform to talk to, and share with, people across the world.  With the level of integration in which we have found ourselves in with social media, it can also be used as a powerful marketing tool for businesses to get the word out about the services and products that they provide to consumers.

One key element that many people don’t always think of, when it comes to marketing online, are influencers.  What are influencers, you ask?  An influencer is somebody who not only increases the awareness of something, but incites a group of people into action.  The things that an influencer says actually has weight and sway.  The things they say can inspired people to buy into what your selling.

So now we know that influencers are pretty important to a marketing campaign that is intended to get more people to act upon buying something.  But how do you identify what your best social media influencers are?

This is why Brent Csutoras has written a column for Search Engine Journal that shows us the steps it takes to find the best influencers that can help us on our social media marketing campaign.  To find out more on how to get find and get an influencer in your corner, check out Brent’s column by following the link below.

Search Engine Journal: How To Identify Your Best Social Media Influencers