As the first Monday back from not only a fun three day weekend, but as the first Monday back to work for 2016, here’s hoping for another awesome year in SEO and marketing!  I hope you all had a great New Years!

But let’s get down to business.  When it comes to being able to improve your SEO and marketing efforts, you can only improve what you can measure. Setting up for future success means measuring your traffic metrics as soon as possible, and that means being able to identify what needs to be worked on and implemented.

In this episode of Whiteboard Friday (the first of 2016, yay!) Rand Fishkin tells us what we need to include when building your own traffics metrics dashboard for the new year!