SEOConvincing some small business owners that they need SEO can be quite a difficult thing to do.  Sure, getting these business owners to get over their skepticism can be quite difficult, but fortunately, there are ways to go about pitching your case to a potential client that will help smooth the way for you.  In this episode of Whiteboard Friday, Rand Fishkin covers a 5-step process that will help make the SEO case to these small and medium business owners that may need the extra push to help you convince them of going down the SEO path.