Content is most obviously a very important aspect of marketing and getting your message out there to your customers.  But where do you put that content?  Are you publishing it on your own website, or is it going on other third-party platforms like Medium or LinkedIn?  Regardless of where you’re hosting the content, you need to think about the ramification of using hosting platforms for your content versus your own site.

In this episode of Whiteboard Friday, Rand Fishkin will explore both the pluses and minus’ of using outside websites to distribute your content to the masses.