Google PartnersContent marketing is more than just a buzzword – it’s a tried-and-true marketing tactic that small businesses can use to reach customers in an authentic way, without having to spend big bucks. In fact, 80% of customers appreciate learning about a company or business through custom content (Demand Metric). In this episode of Google+ Your Business, Keith Hernandez from Buzzfeed, one of the leaders in the content marketing space, joined the Google+ Your Business crew to discuss how small businesses can create and use custom content effectively in their marketing.