Even though Flash tech has been fading out recently, it seems to be dragging out its death scene in a dramatic fashion.
Publishers that are making the transition to HTML5 video ads, might still want to consider handling Flash video ads. To help make things a little easier, video ad tech firm Likqid Media is today announcing LKQD Fusion. The California based company that offers video players, mediation and progammiatic video ad servicing Foothill Ranch, says that they have about 250 clients.
The idea behind Fusion is to provide a communications and functional bridge between Flash and HTM5, so that a publisher is still able to access, manage and present either type of video ad, regardless of the tech used to present video content.
“If you’re tapping into any [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][programmatic] ads,” COO Scott Alexander told Barry Levine, many are “still Flash-based.” He added that he had thought Flash was going to die out last fall.
“No one [else] has created a communications bridge between the two,” he said.
On June 30, Google stopped accepting Flash display ads into AdWords and DoubleClick Digital Marketing. On January 2 of next year, Flash display ads will no longer work on the Display Network or through DoubleClick.
Source – Barry Levine[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]