LiveRamp Adds Third-Party Data To Its Cross-Channel Identity Service

The data onboarding service, LiveRamp launched IdentityLink Last October, making its internal identity resolution service available to brands for their first-party data.

For those who don’t know what IdentityLink does, they create “people-based marketing” profiles, which describes the activities of real people across devices and through their purchases in the real world.  An example would be allowing a brand to connect the activities of somebody across their smartphone and their laptop based on when she is logged onto the brand’s site or app with their real-world purchases at its stores.

The cross-channel identity is connected by one or more common identifiers, such as a common email address.  If the marketing is outside out of the brand, the profile becomes anonymized.

The Acxiom-owned LiveRamp has launched IdentityLink for data owners.  This allows third-party data owners to sell their information for integration with these cross-channel profiles.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Read the full article on MarTech Today.]

Source – Barry Levine[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]