domain-nameDeciding to changing domains names is a pretty big decision to make and isn’t something to be taken lightly.  It can be a highly risky undertaking, and too many times there are people who rush into it without thinking it out first.  All they see is the upside of what could happen when the domain move is complete.  After all, the results of the domain change can depend on the details of the situation.

But if you’re planning on a rebrand, and there’s nothing that’ll change your mind about it, hopefully you’ve done all of your research before digging into the process of domain name change.

If you’ve been following  at all, you may know about some of the websites that he owns, which includes:

  • usereffect.com
  • minimaltalent.com
  • 30go30.com
  • pagemojo.com
  • areyouarealdoctor.com

These five domains include personal and professional blogs, and they’ve been around for a while now, but Dr Pete feels it’s time for a change.  Instead of having all of these sites hanging out on their own, he would like to see them all congregate under a single domain, drpete.co.  Heck, I just visited the site, and it looks like there’s some interesting content to check out there, so I might be going there again real soon to do some reading.

So after having these blogs just hanging out on their own, Dr Pete has decided to migrate the five sites earlier this year, and after all was said and done, decided to write up a case study and share with the rest of us the juicy details of what happened!

If you’re interested in checking out everything that happened in the case study, you can check it out by following the link below and see what Dr Pete did!

Moz Blog: Moving 5 Domains to 1: An SEO Case Study