Stone Temple Consulting has recently released a new ranking study on the importance of links.

In the study, several models were used to illustrate why links remain a powerful ranking factor and compared them to the two previous studies the company ran.  The tests, which were run on the same 6,000 queries on all three studies, were done so that the researches were able to show how there were no marked changes int he impact of links in the past few years.

In the end, the detailed study explained why links are just as important as they were a few years ago.  The authors detailed why they think links will continue to be important in he foreseeable future.

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