AmazonThere are e-commerce sites, and then there’s Amazon.  Sure, Amazon is an e-commerce site, but I think it’s easy to say that they are in a league of they’re own.  Amazon announced the creation of their very own air cargo delivery network, which utilizes 40 Boeing 767’s that Amazon will lease from two air transport companies.

The very first jet that debuted on August 5 was named “Amazon One,” and was shown off at the annual Seafair festival in Amazon’s hometown of Seattle.  The words “Prime Air” has adorned the fuselage, and Amazon’s signature smile logo can be found on the jet’s tail.  A prime  number can also be found as identification – N1997A, which is when Amazon went public.

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The idea behind Amazon starting their own air cargo network surfaced late last year  The Seattle Times said that Amazon had been frustrated with shipping delays involving UPS (United Parcel Service), especially during the 2013 holiday season when a number of Amazon customers received their orders after Christmas.  According to the Seattle Times, Amazon had to refund shipping costs and offer affected customers a $20 gift card.

This move could possibly put Amazon in direct competition with UPS and FedEx, if they decided they wanted to shp inventory sold by other merchants.  Clark told GeekWire on Thursday, “once we have all 40 of these planes deployed, there’s the opportunity to create new connections for customers. Inventory that might not have been available next day suddenly could be available next day for customers. But really, it’s all about building core capacity for our Prime service for customers.”

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