Which would would you choose – consistently own more of the SERP real estate or rank higher in a single position frequently?  I’m sure that, with what we know about today’s SEO, we would find one of these answers more correct over the other, but the answer could actually vary.  In this episode of Whiteboard Friday, Rand Fishkin  presents four questions that should be considered to determined if this strategy could work for you.  Rand will even share some high-profile success cases, as well as explore the best ways to go about ranking more than one site at a time.

Own more SERP Real Estate – Whiteboard Friday_1