rand_fishkinSo, you have a website that offers something to your visitors, such as the ability to sign up for a newsletter or email list, purchase a product or service or something else that requires some sort of conversion.  You’ve got people coming to your site, checking it out and staying a while, but after analyzing the analytics, you realize that they are either not converting, or not converting as much as you’d like.

You really want to bring back the folks who haven’t converted, but you don’t really know how to bring that back.  There is one big answer that could really help save the day.  That answer is remarketing.

In this episode of Whiteboard Friday, Rand Fishkin talks to us about how we can get back in front of those people who have come to your site or engaged with your industry and new options in remarketing ads.  Rand also offers some best practices as well on the matter.