AmazonAs of this posting, we sit on the cusp of Amazon’s second “Prime Day.”  You can think of this as a Black Friday for Prime Members.  According to the data released by Consumer Intelligence Research Partners (CIRP), Amazon Prime now has 63 million members in the US.

In the analysis, it says that each Prime member spends an average of $1,200 per year.  When you compare that to those who aren’t Prime members, an average of about $500 is spent per Amazon user.

It was estimated a year ago by the CIRP that Amazon had 44 million Prime members in the US.  The firm reports that 52 percent of US Amazon customers are Prime subscribers.

The following graph shows the growth of Amazon Prime membership in the US

Screen-Shot-2016-07-11-at-6.07.49-AM-768x313

Assuming that the above information is correct, Amazon will be generating over $75 billion in 2016 revenue from US Prime members.  According to the CIRP, Amazon added 19 million new Prime members since last July.

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