uberWho is the latest company to purchase Nokia’s mapping unit HERE?  That company would be Uber.  According to the NY Times, Uber was reported to have submitted a $3 billion bid for the mapping provider.  At this point, that amount hasn’t been confirmed.

Assuming that Uber can obtain HERE, this will be the second successful mapping acquisition made by Uber.  The first mapping purchase that Uber made was independent mapping platform deCarta.  A major component of Uber’s business is maps and routing.  But assuming Uber can obtain HERE, their current mapping service is Google Maps.

Aside from Uber’s normal business, which is ride sharing, the company is trying to branch out by testing out delivery services.  If Uber can ow their own maps and routing algorithms, it would open up a world of opportunities for them.

But the competition might be furious, as Nokia has already turned down an offer from Microsoft.  German automakers including Daimier, BMW and Audi have also shown some interest in Nokia’s mapping service.  Amazon, Baidu, Sirius XM, Hellman & Friedman and Facebook are among other potential suitors.

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